Special features and care instructions

• Which colours and sizes do you offer?

  Kushel comes in four different sizes: An oversized bath sheet, large enough to take a nap on. A bath towel that got you more than covered. The hand towel for your daily hair, gym or travel needs. And last but not least, our handy little helper the face towel. Face Towel 12" x 20" (30 cm x 50 cm)...

• How should i care for my Kushel products?

  We recommend washing the Kushel Towel at a cold wash or 40° degree after every 5th use. Avoid fabric softeners and bleaching liquids as they will coat the fibers and reduce absorbency.  Keep your towels away from household cleaners or cosmetic products that contain benzoyl peroxide or alpha hydr...

• Does the towel dry quickly?

  For the Kushel Towel, we choose a thickness of 600 GSM, which is 30% more than an average hotel towel. Depending on the usage, the towel can absorb a lot of water and get wet, but ours will dry faster. The eight pearl stitch of the Kushel towel maximizes the surface for more breathability. On to...

• Why does the towel absorb more water?

  Wood is thirsty. TENCEL™ Modal fibers naturally manage the transportation of moisture, enhancing fabrics by keeping your skin feeling pleasantly comfortable. Composed of natural material, the microscopic fibrils of cellulosic fibers are structured to regulate the absorption and release of moistu...

• Why is The Kushel Towel softer than an average cotton towel?

  Kushel is the first towel made from organic cotton and TENCEL™ Modal. We tested several blends and are proud to present this perfectly tailored towel. Measurements and hand evaluations of softness show that TENCEL™ Modal fibers are twice as soft as cotton. The softness of TENCEL™ Modal fibers l...

• Why make fibers out of wood?

  The fibers used for the Kushel Towel are made of cellulose, the core component of all plants on earth. Our source material wood is perfectly renewable: Trees regrow while feeding on sunlight, water and the carbon dioxide from our atmosphere. More than 99 percent of our wood is sourced from susta...

• Why do you use beech wood and not hemp or bamboo fibers?

  We want to deliver the perfect towel for you and Mother Nature. The superior softness, increased absorbency and the fast-dry effect of the TENCEL™ Modal fibers make them the ideal choice for creating a towel. We believe that our towel has to convince people with product benefits to unleash its f...

• What is so special about organic cotton?

  Certified organic cotton is GMO-free, uses no chemical pesticides or synthetic fertilizers and grows with a low impact on the environment. The organic cotton used for The Kushel Towel is grown in the Aegean region in Turkey. This region is known for its humid sea climate, and our partners irriga...

• What certifications do you hold, and why not GOTS?

  We have applied and have been successfully audited for GOTS in 2018, but then found out that GOTS can only certify us if we would lower the TENCEL Modal composition to 10%, which was not an option because the Kushel Towels softness comes from TENCEL Modal, a fiber made from wood. We still buy GO...