Why is The Kushel Towel softer than an average cotton towel?

Kushel is the first towel made from organic cotton and TENCEL™ Modal.

We tested several blends and are proud to present this perfectly tailored towel.

Measurements and hand evaluations of softness show that TENCEL™ Modal fibers are twice as soft as cotton. The softness of TENCEL™ Modal fibers lasts longer and can withstand repeated wash and dry cycles compared to cotton (Source).

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