The positive impact of your purchase

• How do you become climate and resource positive?

  We source sustainable materials and establish a green supply chain. We compensate our ecological impact. We create new resources by planting trees. Trees store a considerable amount of carbon dioxide within their lifetime. They help to cool down the planet by lowering air temperature as they prov...

• How do you measure the environmental impact?

  Good Question! We teamed up with the external auditor Die Klimapatenschaft GmbH to analyze the environmental impact of our supply chain. We set our focus on the emission of carbon-dioxide caused by electrical powered spinning-machines, looms and logistics. The second most consumed resource by cre...

• How do you compensate for the production?

  We offset the carbon emission of our towel production by financing a wind-park project. The wind-park is located in Turkey where the organic cotton is farmed. (Certificate: Gold Standard GS 854) By funding rain harvesting-, filtration and groundwater projects, we offset the liters of fresh (blue...

• How much is the ecological value of one tree?

  To be honest, it depends. We work with tree-partners that plant trees in a way, that the tree keeps growing for a long time like in a forest garden or a conservation area. Most of the trees we plant are not meant to be cut and sold for a direct material gain. The indirect value for the people and...

• Why are trees so important for our ecosystem?

  We are not the only animals living on this Planet, and for many of them, trees are their single home. Some trees can house nearly 500 different species! Trees provide habitation and food to vast arrays of birds, insects, lichen, and fungi. Even trees that provide fewer food sources will still g...

• How can planting trees help to slow down climate change?

  Trees store a huge* amount of carbon dioxide within their lifetime and help to cool down the planet by lowering air temperature as they provide shade. The tree roots stabilize the soil, prevents erosion and increases water penetration. *depending on the tree type and planting location a tree ca...

• How soon and where do you plant trees?

  We plant our trees within six months after our production. Depending on the planting season, we plant the trees with our partners in Africa, Mexico and Germany. These trees help restore the environment, reduce the impact of climate change and create a greener earth for future generations. We wil...

• How do you choose the location and tree-planting partners?

  Our current partners are Klimapaten Pflanzaktion (Germany), Plant for the Planet (Mexico) and Trees for the future (Africa). Every organization has a distinctive approach. In general, our selection depends on ownership and governance of the planting site, the training, health andeducation progr...

• Why do farmers in Africa need trees?

  Trees provide shade and natural fertilizers for plants, which feeds their families, their livestock and become a source of income to many families. By providing a sustainable resource of income, trees can improve the overall quality of life of indigenous people in developing countries. By helpi...

• How can you assure the seedlings grow to big trees?

  From the nurseries, the plants and baby trees are transplanted into fields where farmers continue to cultivate and evolve their land and benefit from their improved soil and recurring crop yields. Farmers are educated online and on-site by our partners about agroforestry and other sustainable fa...

• How do you assure the trees won’t be cut down?

  Catchy question! Depending on the area and use-case, trees can live up to 80 years. The most important aspect is that the wood will not get burnt at a certain point. We therefore only select partners that focus on planting trees in a context of long-term-usage, like the idea of a forest garden t...

• Can you provide proof of planting?

  We account every planting, and you can contact any of our partners and verify with them that our contributions, both financial and in person, have been made. All tree plantings will be included in our tree counter (live Q2 2019) that is part of the global 1 Trillion tree campaign.